Nike | Air Reinvented

Nike Sportswear and the Nike Global Digital team commissioned me to create a series of illustrations of the core Airmax product being reinvented with engineered mesh. 

The interpretations of these products were centered around color story, design inspiration, cultural impact and reinvention, and I utilized illustration, design and photography to tell these brand stories. The illustrations were used in social channels as static & motion pieces & were featured in an install at 21Mercer in Soho, NYC.

Art Directors: Victor Nguyen Long / Camden Stanke, Producer: Evan Steinberg, Copywriting: Aubrey Corie

Video: Producer: Decatur Dan, Animator: Greg Solenström, Composer: Forest Pond

20130609_untitled_4522335.jpg
20130606_nike_21 mercer air_4522142.jpg
20130606_nike_21 mercer air_4522171.jpg
AM95 ANATOMY FNL PRINT.jpg
AM95 MONSTER FNL PRINT.jpg
AM95 NEON FNL PRINT.jpg
AM95 POP FNL PRINT.jpg
AM95 DAYDREAM FNL PRINT.jpg
AM01 BLACKLIGHT FNL PRINT.jpg
AM01 FOUND FNL PRINT.jpg
AM01 INKED FNL PRINT.jpg
AM01 INSIDE OUT FNL PRINT.jpg
AM01 RED FNL PRINT.jpg
AM01 TUNED FNL PRINT.jpg
AM01 XO FNL PRINT.jpg
AM90 ASSEMBLY FNL PRINT.jpg
AM90 ELEMENTAL FNL PRINT.jpg
AM90 LASER FNL PRINT.jpg
AM90 QUEEN FNL PRINT.jpg
AM90 RADIANT FNL PRINT.jpg
AM90 SPEED FNL PRINT.jpg
AM95 JADE FNL PRINT.jpg
AM95 SPRAYED FNL PRINT.jpg
AM97 EXPRESS FNL PRINT.jpg
AM97 LATTE FNL PRINT.jpg
AM97 METRO FNL PRINT.jpg
AM97 PEELED FNL PRINT.jpg
AM97 SHINE FNL PRINT.jpg
AM97 TILED FNL PRINT.jpg
20130606_nike_21 mercer air_4522147.jpg
20130606_nike_21 mercer air_4522152.jpg