I worked with the Greatness Wins team to develop a simple and flexible identity for their new venture. GW is a collaboration between Derek Jeter and e-commerce entrepreneur and UNTUCKit Founder Chris Riccobono and includes a team of American Ballet Theatre Principal Dancer Misty Copeland as well as the Great One, Wayne Gretzky, to introduce Greatness Wins.
Photography courtesy of Greatness Wins