Air Max Day: Anatomy of a Dream Project

In honor of the big Air Max Day festivities Nike is putting on, I thought it would be fun to post up this video I put together for a talk I gave last year. I was looking for a way to capture the entire project from online experiment, to Kickstarter project, to self-published book, to collaboration with the Nike Online Global team and Nike Sportswear. It was an amazing ride. Enjoy!