UNCC Athletic Identity

I was contacted by Charlotte agency LGA late last year to work on some mascot ideas as a part of the larger UNCC Athletics rebrand they were working on. None of the ideas I submitted ended up making the cut or being a part of the finished brand, but with the slow holiday period I decided to do a take on a speculative rebrand and use the time

I envisioned my work as a classic, timeless collegiate brand. I took the typographic cues from the vintage visual language of the gold rush and mining. I also created a streamlined take on the school 49er Mascot.

These are blue sky studies and are not a part of the LGA rebrand released recently and were not done in any official capacity. As an alumni of UNCC, I had a blast thinking of the possibilities and hope you enjoy checking it out.

LOGO primary copy.jpg
FOOTBALL_homedetail.jpg
FOOTBALL_special_SPRINT.jpg
FOOTBALL_gloves.jpg
FOOTBALL_group_players.jpg
FOOTBALL_special_helmet.jpg
FOOTBALL_throwback_player copy.jpg
VOLLEYBALL_HOME_spike.jpg
UNCC mascot Hat.jpg
BASEBALL_home_STANDING.jpg
BASEBALL_away_Swing.jpg
UNCC mascot Hat1.jpg
SOCCER_away_FRNT DETAIL copy.jpg
SOCCER_home_STANDING1.jpg
SOCCER_away_KICK copy.jpg
APPAREL_SHIRT_GREEN copy.jpg
BASKETBALL_special_DUNK copy.jpg
BASKETBALL_HOME jersey.jpg
BASKETBALL_away_STANDINGsingle.jpg
LOGO_hoodie.jpg