New Work: Netflix / The Umbrella Academy

I worked with the in-house Netflix creative team to develop the identity for the much anticipated live action version of the the graphic novel, The Umbrella Academy. We explored numerous typographical approaches as well as lots of different takes on the iconic umbrella. We decided on a simpler typographic approach that was flexible and changeable to accommodate the various applications and worked well with the strong vertical line motif. Thanks to Kathryn Nyquist and her team for the opportunity to work on such an amazing property.

Below are some early unused studies