I worked with Agency LBVD out of Birmingham Alabama to develop the conceptual identity for the Parkside development. The concept is that Parkside is a walking district, encouraging people to get out of their cars and enjoy the city actively and personally. The identity was created to reflect this connection and vibrancy. My role was to create the identity and set the conceptual blueprint for the area by doing high level design across a variety of touch points. Some of the identity has begun to roll out over the past several months and I look forward to seeing what develops.