This is a great example of a creative client coming to the table with a great idea. The JJ's brand is very much about homage, heritage and passion. Owner Jon Luther, Marketing Director Brandy Newton and I began talking about this approach a few months back based on Jon's desire to give a huge glimpse into the spirit of the brand. The Ad includes lots of personal keepsakes of Jon's, some great junkin' finds and lots of JJ's brand objects. Kevin Chelko took the shot and Jon, Brandy and I got to do all the arranging. It was a fun shoot.
Be on the lookout for the next Charlotte Magazine to see the ad in print and be on the lookout for this idea applied in some interesting ways at JJ's and online.