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New Work: #AirMax series for Nike Sportswear

For those of you that have followed me for any time, you'll know the MAX100 Project has been a huge part of the last few years of my life – professionally, creatively and personally. I'm thrilled to have had those efforts embraced and supported by the brand that inspired it all. Nike has presented me with the opportunity take my MAX100 approach and to explore the entire classic AirMax range (AirMax 1, 90, 95 & 97). 

Over the next several weeks we will be releasing explorations that express the design roots, color story, cultural significance and reinvention of the new engineered mesh product. I've been working closely with the Nike Global Digital team, developing this series and getting things ramped up to continue over the coming weeks.  

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Below are the initial 10 entries and you can read the full press release over on Nike, Inc. We will be releasing the remainder of the series (total of 28) via NSW Twitter & NSW Facebook, so follow along.

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