I worked with Titus Smith over at ESPN to create a series of illustrations for their online feature, THE DAKULATOR. The tool would compare the Dallas Cowboys QB Dak Prescott's pay to the rest of the QB's in the league, showing time they would have to play to match Dak's relatively low salary. We created a large hero image that was animated as well as a bank of 40+ portraits of the other QB's and some of the top players in the league. Thanks to Titus and the team for such a fun one to collaborate on. Go check it out!
Last year I worked on a series of brand illustrations for RSM, in partnership with renowned ad agency LGA. The project expanded this year to a series of videos, diving into employee stories about what made them unique and uniquely suited for their roles at RSM. This time around our creative team grew to include Caravan Films and motion designer David Stanfield. My role was to take the approved interview cuts and find creative ways to weave illustration and motion design to help tell the story. It was a really fun process as I got to take the illustration from early rough storyboards to generate conceptual direction, to the production of final illustrated assets and then create tight boards and assets to hand off to David to work his magic. The project was a lot of fun and thanks to LGA and my fellow collaborators.
Below are some process images from one of the stories as well as one of the final videos (we produced 5 in all).
I had the pleasure of working with Theory House on a commemorative, limited edition Pepsi Zero Sugar can design for the Super Bowl LI Halftime Show. These were produced in limited quantity for the event.
The program also expanded to include outdoor and fleet graphics. Below are some shots taken from social media, showing some of the program elements.
I recently worked with ESPN as part of a series of artists to contribute some custom cleat designs for an online feature. I lucked out and got my hometown QB Cam Newton and the QB Dak Prescott of my favorite team growing up, the Dallas Cowboys. I love football, I love shoes, I love design...win win. I wanted to share my work and a small glimpse of process.
I worked in vectors over top of my sketch and a color rendering of the shoe with some reference of Cam close at hand to get the details of the uniform and helmet correct.
Once I had the vectors to a place I liked, I took them into photoshop to make adjustments and add texture.
Final step was to get the artwork on the shoe template that ESPN provided and distort it so it felt like it wrapped the shoe.
For Dak, he's so new to the league, there was less to go on. He's such a solid, efficient player, I envisioned some kind of futuristic, robocop kind of thing. The silver, the blue...I just had a vague idea, but hit on some type that I liked.
I started to refine the type and work it into some layouts. I never could get the futuristic vibe to work for me though. I went away from it and started to explore a play on the classic Cowboys type, which went in a really different direction that I didn't like either.
As a change of direction, I started working in a depiction of Dak into the type and liked where it was going. I worked up the base shapes in illustrator and then took to Photoshop for the spray paint effects. I thought this captured the energy I was going for.
You can see the entire series here. Thanks to Jason Hutton for letting me be a part.