Borne out of a mixture of personal experience, a fascination with our shared design language/experiences, and a healthy dose of wanting to try some new techniques. This is an ongoing series and I'll be adding as I go.
I created a set of fun little app icons for some pretty ridiculous fake apps for a new Esquire article on making a smarter home. ZAP!
I worked with a start up brewery here in Charlotte, from the naming, up through the securing of a physical location and full set of brand assets. Although the brand work was completed and approved, unfortunately the brewery itself is on hold for now, most likely not to happen. Despite that, I had a blast working with the client and wanted to share the work.
The brewery was conceived as a nano-brewery. The concept was to create a brew in the heart of Charlotte that would be served exclusively at the brewery itself. It was to be very destinational and inspired by, and tied to its Charlotte roots.
I worked with the Facebook Ad team to create a few fully animated sequences as part of an explainer video. The goal was to clearly outline policies surrounding what ads users are shown and how they can control what they see on Facebook. The project included an early phase of establishing a simple and approachable style, full storyboarding, all the way through illustrating assets and creating finished motion sequences. I was able to collaborate with talented motion designer, David Stanfield, who did exactly what you'd hope. Took the work I did and really brought it to life and made it better. Thanks to David for joining me on this one and thanks for the Facebook Ads team for bringing us on board.
Another part of the project was to produce static illustrations that could live on the final About Ads section of the Facebook site (both desktop and mobile).
Producers: Francisco Franco, Sarah Epps, Jane Francis
Art Director: Matt Carlson
Director / Cinematographer: Rico Andrade
On camera / VO Talent: Jake Brill
Animation: David Stanfield