the Design Office of Matt Stevens - Direction + Design + Illustration

UnderConsideration / Dunkin Donuts

A self-initiated daydream rebrand of Dunkin Donuts that was picked up for the preeminent rebrand blog, Brand New, and used for their yearly April Fool's post. The focus of this exercise was to explore a special 60th Anniversary program and general brand evolution utilizing the brand's heritage while injecting it with fun and wit. For more information, you can also see the original April Fool's post and my process post.