Following up on my MAX100 project, Nike Sportswear and the Nike Global Digital team commissioned me to create a series of 28 illustrations of the core Airmax product.
The interpretations of these products were centered around color story, design inspiration, cultural impact and reinvention. As with my previous series I utilized illustration, design and photography in combination to create a wide range of styles. This project was conceived as online only, but due to interest eventually led to a motion piece as well as an install at 21Mercer in Soho, NYC. Beyond the thrill of getting to work with such a great brand and team, having one of my concepts lead to designing neon signage of these 4 silhouettes was an amazing opportunity.
#AIRMAX Series / Art Directors: Victor Nguyen Long / Camden Stanke, Producer: Evan Steinberg, Copywriting: Aubrey Corie
#AIRMAX Video: Producer: Decatur Dan, Animator: Greg Solenström, Composer: Forest Pond