A brand new restaurant concept, heavily inspired by classic hot dog joints in Buffalo, NY and all over the great US of A. I worked closely with owner Jon Luther and his core team over the course of nearly a year to develop the entire JJ's visual identity.
The comprehensive program included all the printed collateral, content managed website, apparel for retail and staff, interior/exterior signage, interior graphics, promotion strategy and the POS. It was a comprehensive undertaking and a true privilege to be a part of launching this brand.
Logo / Print Collateral / Signage & Environmental / Web
Ghost River Brewing Co. is one of the first to break onto the Memphis craft brewing scene. They were in need of a new direction and brand refresh to match their already well established and loved product. Our approach needed to capture the dark mysterious nature of its namesake, the Ghost River, but also feel completely Memphis; expressing the unique grit and soul of the region.
Creative Direction: Josh Horton / Copy: Dan Price
The Rookie Handbook is a humorous and insightful look at the life of an NFL rookie. It's designed to give a behind the scenes glimpse at life in the big leagues for the legions of NFL fans. I had the pleasure of designing the book and creating all the illustrations in collaboration with the creative team of Ryan Kalil, Jordan Gross and Geoff Hangartner. Weighing in at 176 pages and with 250+ illustrations, its available for purchase at many outlets and online. See where at therookiehandbook.com
The concept has already spread to a partnership with the NFL Network via a series of true rookie stories that run on the network and online.
Rookie/NFL video illustrations: Joey Ellis
I worked ESPN to create a series of illustrations for their online feature, THE DAKULATOR. The tool compares in real time, the Dallas Cowboys QB Dak Prescott's pay compared to the rest of the QB's in the league, showing time they would have to play to match Dak's relatively low salary. We created a large hero image that was animated as well as a bank of 40+ portraits of the other QB's and some of the top players in the league. See it here
Art Direction: Titus Smith
I worked with the retail branding agency Theory House on a commemorative, limited edition Pepsi Zero Sugar can for the Super Bowl 51 Halftime show. The program grew to include a full campaign including ads, outdoor and fleet graphics for the big game.
Agency: Theory House / Managing Partner: Jared Meisel / CD: Frederic Carpenter
Following up on my MAX100 project, Nike Sportswear and the Nike Global Digital team commissioned me to create a series of 28 illustrations of the core Airmax product.
The interpretations of these products were centered around color story, design inspiration, cultural impact and reinvention. As with my previous series I utilized illustration, design and photography in combination to create a wide range of styles. This project was conceived as online only, but due to interest eventually led to a motion piece as well as an install at 21Mercer in Soho, NYC. Beyond the thrill of getting to work with such a great brand and team, having one of my concepts lead to designing neon signage of these 4 silhouettes was an amazing opportunity.
#AIRMAX Series / Art Directors: Victor Nguyen Long / Camden Stanke, Producer: Evan Steinberg, Copywriting: Aubrey Corie
#AIRMAX Video: Producer: Decatur Dan, Animator: Greg Solenström, Composer: Forest Pond
Mortal media an LA-based movie production company founded by Ryan Kalil and Blake Griffin. I worked with them to develop an identity that captured their focus on powerful stories and that created a time-worn and otherworldly mystique. Business collateral photos from Mama's Sauce blog.
Logo Design / Print Collateral / Illustration
Part creative stunt, part design/illustration endurance test and a complete love letter to the greatest sneaker of all time. What began as a personal project became a self published book that has connected with lovers of design and sneaker culture worldwide.
The Project was exhibited at the SoleDXB event in Dubai, as well as taking up residence in the Afew store in Dusseldorf, Germany. The limited run of 1,000 books has been sold in nearly 20 countries. For the full gallery of 100 final illustration you can visit the MAX100 project site. The book is no longer available.
In collaboration with Social Status and Nike, I designed a series of 10 Physical pairs of Air Max 1's based on individual entries from the MAX100 book. Each pair was a limited edition 1 of 1 and were auctioned off for charity.
If you're not prone to motion sickness, check out all 100 in 60 seconds.
Brand and Identity for start up brewery in Charlotte, NC. The brewery was conceived as a nano-brewery. The concept was to create a brew in the heart of Charlotte that would be served exclusively at the brewery itself. It was to be very destinational and inspired by, and tied to its Charlotte roots and its location in a historic Fourth Ward firehouse.
Varsity Donuts is a donut shop, housed in a historic former Post Office in the college town of Manhattan Kansas. They have ping pong, bike rentals, community events and amazing donuts. What's not to love? I had the pleasure of completing mascot, brand and extensive apparel work for their launch.
Final shots: via Varsity Donuts Facebook page. "Ping Pong Champion" T-shirt graphic credit John Duggan.
A variety of logos for clients both big and small
I worked with Facebook to develop and define the illustration style for their Business Interface Guidelines group. Over the course of several months we explored several styles, honing in on one that was simple, friendly and easy for their internal team to work with and utilize. It was a "kit of parts" approach; creating not only guidelines, but a bank of assets that could be used throughout their various products
Creative Direction: Cathy Lo, Brittany Holthus
A 3 month project to create an inspiring and informative motion piece "What is a Pin?" and through the process, to establish the illustrated style for the Pinterest brand across the entire product. In addition to the final video, a large bank of illustrated assets were created for the in house brand team to work with.
Various type illustrations, both personal and commissioned
I was among a group of artists to design custom cleats for some of our favorite players for a feature about the custom cleat craze in the NFL.
I worked with I.T. staffing, recruiting and solutions provider, Gorilla Logic, out of Boulder Colorado to develop a comprehensive overhaul of their current brand. Their previous mark was a simplified gorilla mascot and through a series of explorations and discussions, we moved to a bold, geometric approach to better reflect their current direction. Look for the brand to roll out over their materials over the coming months.
I worked with Afew Store in Dusseldorf Germany to create a new identity. Inspired by the primary symbol from the city crest, the two-tailed lion, the mark needed to be simple and versatile to work in the many varied applications and on a variety of materials. (Application and product photos courtesy of Afew)
A full suite of illustrations, spots and icons to be used by the Parse team throughout the product.
Apparel work for the Nike Graphic Studio, including some personal explorations of the arcade concept. These shirts were released in the UK via Nike Sportswear retailers.
A self-initiated / personal design project exploring the question, "what if the Carolina Panthers had been founded in 1955?" Not endorsed or affiliated with the NFL or Carolina Panthers.
A series of illustrated maps for the addictive mobile game TWO DOTS. These are released as timed treasure hunts.
Intro graphic and set of accompanying spot illustrations for Esquire Magazine that captured the important political issues and also created a red/blue dualistic element to support the main idea of the article.
Illustrations for the global RSM brand rollout, led by Charlotte agency, Luquire George Andrews. The illustrations needed to express the ideas of global connection and overcoming logistic obstacles in a style consistent with the new RSM brand guidelines. They were to be produced at a variety of scales, so they needed to work in the context of a print ad, all the way up to super graphics in the airport.
Agency: LGA / Art Director: Jon Cain
I had the pleasure of participating in the 1st Annual Design Brawl. Josh Emrich created this event and acted as captain of the Denver team, and I was the captain of Team Carolina. Our contest ran alongside the build up to SuperBowl 50. I created a simple header and set the general direction for our team and drafted other amazing designers from the Carolinas. The general public could vote on their favorite team and for overall MVP. We took home the win and Ryan Simpson got overall MVP.
*Sorry to my mom for the profanity.