A brand new restaurant concept, heavily inspired by classic hot dog joints in Buffalo, NY and all over the great US of A. I worked closely with owner Jon Luther and his core team over the course of nearly a year to develop the entire JJ's visual identity. 

The comprehensive program included all the printed collateral, content managed website, apparel for retail and staff, interior/exterior signage, interior graphics, promotion strategy and the POS. It was a comprehensive undertaking and a true privilege to be a part of launching this brand.

Site back end development: Joel Kuehn, Sign Fabricator: Sign connection, Architects: RBA Group, Drum Fixture Design & Fabrication: Jon Luther / Matt Ludwig - Ludwig Metals

www.jjsredhots.com

Part creative stunt, part design/illustration endurance test and a complete love letter to the greatest sneaker of all time. What began as a personal project became a self published book that has connected with lovers of design and sneaker culture worldwide.

The Project was exhibited at the SoleDXB event in Dubai, as well as taking up residence in the Afew store in Dusseldorf, Germany. The limited run of 1,000 books has been sold in nearly 20 countries. For the full gallery of 100 final illustrations or to purchase a book, you can visit the MAX100 project site.

In collaboration with Social Status and Nike, I designed a series of 10 Physical pairs of Air Max 1's based on individual entries from the MAX100 book. Each pair was a limited edition 1 of 1 and were auctioned off for charity.

UPDATE: The book is currently sold out. Posters and art prints still available.

If you're not prone to motion sickness, check out all 100 in 60 seconds.

A series of 26 badges for the Vulture[dot]com Most Devoted Fanbase series. Users could download these badges and declare their devotion across various social media platforms or on their mobile device.

Art Direction: Jen Cotton, Steve Motzenberger

Event concept and development of all visual communications for the GUTS Annual design community pumpkin carving benefit. Each year the creative community in Charlotte comes together at a special event to compete in pumpkin carving events and to raise money for Levine Children's Hospital.

(Completed while at Hawse Design)

Body design of trophy: Barry Becker

Encapsulating the essence of a brand into a simple mark is one of the most challenging, but ultimately one of the most rewarding tasks.

A set of illustrations for Money Magazine's 101 Ways to Build Wealth article. 

A self-initiated daydream rebrand of Dunkin Donuts that was picked up for the preeminent rebrand blog, Brand New, and used for their yearly April Fool's post. The focus of this exercise was to explore a special 60th Anniversary program and general brand evolution utilizing the brand's heritage while injecting it with fun and wit. For more information, you can also see the original April Fool's post and my process post.

Tykoon is an online app that teaches kids financial values, by giving them a fun way to track how they how to earn, save, give and spend money in the real world. We developed a full suite of in app icons, badges and spot illustrations for the website. To appeal to the broad age range of the target audience we used very simple and minimal forms with lots of vibrant color. It couldn't feel to juvenile for the older users and couldn't be complex or intimidating for the younger users.

A brand identity system for designer/filmmaker Nate Salciccioli that was built around his site moniker, "Nate Says Hello." This was a way for people to quickly remember his URL and work around his intimidating last name. The speech window became a metaphor for Nate as a filmmaker to offer his unique point of view, and being a skilled designer himself, set him up to use the identity as a creative platform in print and motion.

Ongoing personal series depicting fascinating characters from pop culture by showing the random and forgotten items in their personal storage spaces.

Mascot, brand and extensive apparel work for the ultra-fun Varsity Donuts in Manhattan, Kansas.

WIRED commissioned me to interpret their masthead in the style of a vintage exploded diagram. I said "really?"

I was invited to speak to the Dallas Society of Visual Communication and at the time was in the midst of several personal projects that were getting exposure online. I developed a talk called "work for free" about the power of self-initiated work. I created an event poster and as a living example of how to create projects for yourself, created a series of "failed" title cards that I presented as an opening.

Tiger imports is a specialized leather supplier for the Architect + Designer community. At the inception of their brand I developed a family of marks, a simple, but distinctive sample packaging system, the front-end of an online sampling system & the graphics for a trade show exhibit.

(completed while at Hawse Design)

Creative Juice was a mini-campaign targeted to gather new contacts and sales. The centerpiece of the campaign was a micro-site that outlined the design process and used fun takes on scientific diagrams. Each recipient received a glass in custom packaging that had a personalized URL to prompt their visit to the site.

(Completed while at Hawse Design)

Site Programming by Josh McGlinn

Back at the inception of the MAX100 project it was called "AirMax1-a-Day." This series included a 3 week stretch where I executed illustrations in the style of many of my favorite designers, illustrators and creative minds. 

Brand, badge family and various visual elements for the online game, Prediculous.

A commissioned set of badges and icons for UK retailer, GAME. Project was commissioned by TBWA\London.

Non client work done for design collectives, pro bono and personal projects

Illustrations and brand work created for various products, services & teams within Facebook. Each execution needed to communicate clearly and work consistently within the well-established Facebook visual language.

I was commissioned by Facebook to create a series of illustrations in the style of a children's book. These pieces would serve as the backdrop for a booklet full of case studies, telling the story of some of the world's biggest brands. The final illustrations had to be simple and minimal, allowing room for text and headlines.

Art Director: Jim Renaud

A series of heraldry style badges for WWE magazine. Each simplified coat of arms captured the personality of each of the Wrestlers.