A brand new restaurant concept, heavily inspired by classic hot dog joints in Buffalo, NY and all over the great US of A. I worked closely with owner Jon Luther and his core team over the course of nearly a year to develop the entire JJ's visual identity.
The comprehensive program included all the printed collateral, content managed website, apparel for retail and staff, interior/exterior signage, interior graphics, promotion strategy and the POS. It was a comprehensive undertaking and a true privilege to be a part of launching this brand.
Brand and Identity for start up brewery in Charlotte, NC. The brewery was conceived as a nano-brewery. The concept was to create a brew in the heart of Charlotte that would be served exclusively at the brewery itself. It was to be very destinational and inspired by, and tied to its Charlotte roots and its location in Fourth Ward. Although the branding is completed and approved, the potential opening of the brewery is in question as of summer of 2014.
Identity system for Joel Kuehn at Firefly Camps. It's a great product that streamlines the camp management process.
A self-initiated / personal design project exploring the question, "what if the Carolina Panthers had been founded in 1955?" Not endorsed or affiliated with the NFL or Carolina Panthers.
I worked with the in house design team at Evernote to create an identity for their 2013 conference. Along with the primary logo, I created a set of patterns that they could use to execute all the conference materials. The final phase was to create two flexible illustrations, one for the developer focus and one with a lifestyle focus. The individual elements could be pulled out and used on their own or the patterns could be seamlessly tiled.
Art Direction: Adam Glynn-Finnegan, Akiko Ito
A 3 month project to create an inspiring and informative motion piece "What is a Pin?" and through the process, to establish the illustrated style for the Pinterest brand across the entire product. In addition to the final video, a large bank of illustrated assets were created for the in house brand team to work with.
Following up on my MAX100 project, Nike Sportswear and the Nike Global Digital team commissioned me to create a series of 28 illustrations of the core Airmax product.
The interpretations of these products were centered around color story, design inspiration, cultural impact and reinvention. As with my previous series I utilized illustration, design and photography in combination to create a wide range of styles. This project was conceived as online only, but due to interest eventually led to a motion piece as well as an install at 21Mercer in Soho, NYC. Beyond the thrill of getting to work with such a great brand and team, having one of my concepts lead to designing neon signage of these 4 silhouettes was an amazing opportunity.
#AIRMAX Series / Art Directors: Victor Nguyen Long / Camden Stanke, Producer: Evan Steinberg, Copywriting: Aubrey Corie
#AIRMAX Video: Producer: Decatur Dan, Animator: Greg Solenström, Composer: Forest Pond
Part creative stunt, part design/illustration endurance test and a complete love letter to the greatest sneaker of all time. What began as a personal project became a self published book that has connected with lovers of design and sneaker culture worldwide.
The Project was exhibited at the SoleDXB event in Dubai, as well as taking up residence in the Afew store in Dusseldorf, Germany. The limited run of 1,000 books has been sold in nearly 20 countries. For the full gallery of 100 final illustrations or to purchase a book, you can visit the MAX100 project site.
n collaboration with Social Status and Nike, I designed a series of 10 Physical pairs of Air Max 1's based on individual entries from the MAX100 book. Each pair was a limited edition 1 of 1 and were auctioned off for charity.
UPDATE: The book is currently sold out. Posters and art prints still available.
If you're not prone to motion sickness, check out all 100 in 60 seconds.
I worked with I.T. staffing, recruiting and solutions provider, Gorilla Logic, out of Boulder Colorado to develop a comprehensive overhaul of their current brand. Their previous mark was a simplified gorilla mascot and through a series of explorations and discussions, we moved to a bold, geometric approach to better reflect their current direction. Look for the brand to roll out over their materials over the coming months.
Intro graphic and set of accompanying spot illustrations for Esquire Magazine that captured the important political issues and also created a red/blue dualistic element to support the main idea of the article.
A series of 26 badges for the Vulture[dot]com Most Devoted Fanbase series. Users could download these badges and declare their devotion across various social media platforms or on their mobile device.
Art Direction: Jen Cotton, Steve Motzenberger
Event concept and development of all visual communications for the GUTS Annual design community pumpkin carving benefit. Each year the creative community in Charlotte comes together at a special event to compete in pumpkin carving events and to raise money for Levine Children's Hospital.
(Completed while at Hawse Design)
Body design of trophy: Barry Becker
Encapsulating the essence of a brand into a simple mark is one of the most challenging, but ultimately one of the most rewarding tasks.
Working with the Pinterest Brand Team, I created a set of 3 multi-purpose illustrations and support materials for the Place Pins launch. There were 3 primary illustrations that were created to seamlessly tile and animate in the Pinterest product to announce the new feature. These illustrations were modified and used at the event and were also a part of a set of vintage inspired postcards that were used as invitations and giveaways.
Apparel work for the Nike Graphic Studio, including some personal explorations of the arcade concept. These shirts were released in the UK via Nike Sportswear retailers.
I worked with Afew Store in Dusseldorf Germany to create a new identity. Inspired by the primary symbol from the city crest, the two-tailed lion, the mark needed to be simple and versatile to work in the many varied applications and on a variety of materials. (Application and product photos courtesy of Afew)
A Facebook Messenger sticker set based on the well known Facebook thumbs up/like icon. Each sticker had to capture the energy of the emotion and activity, while remaining consistent with the style and anatomy of the original symbol.
I worked with the in-house design team at Pinterest to create a family of illustrations for their online hub for Fashion Week. It called for a hand done sketchy quality without feeling like a literal drawing of the cities they depict. We took a "greatest hits" approach to the skylines and emphasized the most signature buildings of each city (London, Paris, Milan and NYC). We also created a general piece for Emerging Designers.
Art Direction: Matt Brown, Victor Ng
Along with a great group of artists and designers, I had the opportunity to submit to a special Pinterest Valentine's Day board. Pinterest supplied a fun list of phrases to illustrate and the rest was up to us.
I had recently been exploring vintage firecracker labels for a packaging project and decided I wanted to do a take on those for one of my pieces. As far as the other one, I picked a phrase that referred to a car, because then I could stick a VW in there. Deep thinking? check.
A self-initiated daydream rebrand of Dunkin Donuts that was picked up for the preeminent rebrand blog, Brand New, and used for their yearly April Fool's post. The focus of this exercise was to explore a special 60th Anniversary program and general brand evolution utilizing the brand's heritage while injecting it with fun and wit. For more information, you can also see the original April Fool's post and my process post.
I was commissioned by Ebony Magazine for their September issue to create a fun map of Memphis, styled after old diner placemats.
ykoon is an online app that teaches kids financial values, by giving them a fun way to track how they how to earn, save, give and spend money in the real world. We developed a full suite of in app icons, badges and spot illustrations for the website. To appeal to the broad age range of the target audience we used very simple and minimal forms with lots of vibrant color. It couldn't feel to juvenile for the older users and couldn't be complex or intimidating for the younger users.
A brand identity system for designer/filmmaker Nate Salciccioli that was built around his site moniker, "Nate Says Hello." This was a way for people to quickly remember his URL and work around his intimidating last name. The speech window became a metaphor for Nate as a filmmaker to offer his unique point of view, and being a skilled designer himself, set him up to use the identity as a creative platform in print and motion.
A series of illustrations for Brooklyn-based soccer magazine, Howler. Each illustration represents a humorous soccer cliche.
Ongoing personal series depicting fascinating characters from pop culture by showing the random and forgotten items in their personal storage spaces. Prints for purchase here.
I was invited by the t-shirt company, United Pixelworkers, to contribute a shirt design. UP puts up limited edition shirts catering to the design community. I'm honored to have my shirt be one of the few in the standard rotation on their site. I have a lot of black t-shirts, so my contribution was meant to be the ultimate standard issue black shirt. Go grab one.
Mascot, brand and extensive apparel work for the ultra-fun Varsity Donuts in Manhattan, Kansas.
Exploded type illustrations for various pieces in Wired UK
Tiger imports is a specialized leather supplier for the Architect + Designer community. At the inception of their brand I developed a family of marks, a simple, but distinctive sample packaging system, the front-end of an online sampling system & the graphics for a trade show exhibit.
(completed while at Hawse Design)
Back at the inception of the MAX100 project it was called "AirMax1-a-Day." This series included a 3 week stretch where I executed illustrations in the style of many of my favorite designers, illustrators and creative minds.
I worked with the Facebook Business Manager Team to create a comprehensive suite of illustrations. Many of the illustrations needed to appear in multiple states and be flexible enough to mix and alter on the fly. The style needed to align with the existing Facebook look and feel, but also have a bit of its own identity, utilizing a fun relaxed approach and incorporating some texture.
Illustrations and brand work created for various products, services & teams within Facebook. Each execution needed to communicate clearly and work consistently within the well-established Facebook visual language.
I was commissioned by Facebook to create a series of illustrations in the style of a children's book. These pieces would serve as the backdrop for a booklet full of case studies, telling the story of some of the world's biggest brands. The final illustrations had to be simple and minimal, allowing room for text and headlines.
Art Director: Jim Renaud
A set of illustrations for Money Magazine's 101 Ways to Build Wealth article.
A variety of illustration work, both personal and commissioned.
I had the pleasure of contributing the first edition of Kern and Burn, a book of collected interviews and illustrations, all focused on design entrepreneurs. My task was to illustrate the concept, "design is in demand."