I was brought in by Shea Blackston (Charlotte NC Brand/marketing consultant) as part of a team to rebrand The Resource out of Winston Salem. I headed up the Identity portion of the rebrand, alongside talented folks working on the web and video portions of the project. The Resource is a staffing agency with a very unique and effective method. The goal was to make sure the new brand expressed the human focused spirit of the company. Below is the final identity excerpted from the brand standards as well as finished brand presentation documents.